Director of Ecommerce

Location: Marina del Rey and Downey, CA

Department: Ecommerce

Type: Full Time

Min. Experience: Senior Manager/Supervisor


James Perse is currently searching for a Director of E-Commerce to drive one of the fastest growing and most dynamic segments of our business.  The successful candidate will be highly entrepreneurial, thrive on collaboration, and possess a holistic and deep understanding of the elements of a profitable e-commerce operation, including site experience, merchandising, content, digital marketing and analytics, client engagement, conversion, and retention, order fulfillment and logistics, and the technical aspects of website management.  The role will actively collaborate with cross-functional partners in Retail, Merchandising, Planning, Marketing, IT, and Operations to optimize processes and provide insights that will drive sales across all channels of the business.  With full P&L accountability, the Director must have a business owner’s mindset, continuously seeking out initiatives that will increase sales and further the Company’s overall strategic direction.  This position reports to the Chief Revenue Officer.


  • Achieve sales and margin targets by implementing technical and non-technical strategies and initiatives that will drive traffic, conversion, retention, revenue, and profitability. 
  • Meet financial objectives through annual budget preparation, ongoing forecasting, and results analysis.  Oversee regular reporting of KPIs.
  • Oversee digital marketing strategy for owned, earned, and paid channels (e.g., web, email, affiliate, display, search).  Plan and manage digital marketing budget, continuously evaluating and improving return on investment.  Use data analytics to track performance to goals and benchmarks and identify opportunities for business development across segments of the Company.
  • Partner with Marketing and Content teams to develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales both online and in-store.
  • Support the Company’s omnichannel strategy by facilitating creation of seamless and integrated customer experience across our digital platforms (desktop, tablet, mobile, app) and brick and mortar locations.
  • Maintain effective lines of communication with Design, Content, Merchandising, and Retail / Retail Operations teams to ensure brand and messaging alignment.
  • Execute the company’s CRM strategy on digital platforms, leveraging data to drive sales and improve the online customer experience.
  • Drive site personalization and segmentation strategy to create a relevant, value-added, personal, and engaging customer experience. 
  • Oversee and work to continuously improve customer-focused services, including call-center, live chat, inventory management, order fulfillment, and distribution.  Ensure customer service team delivers a quality service experience consistent with the high standards set in existing retail locations.
  • Collaborate with Merchandising and Planning to execute all online merchandising strategies.  Ensure online merchandising is supported by best in class features in the areas of navigation, internal search, product set-up, and activation.
  • Oversee day-to-day management of the website, including trouble shooting any errors, responsive redesigns, and enhancements. 
  • Interface with the IT department and external product developers on all system-related projects and challenges.  Identify and plan for short and long term technical upgrades.
  • Actively manage vendor relationships – sourcing new technology, negotiating pricing, setting strategy for vendors, and regularly monitoring performance. 
  • Keep up to date with evolving online media and technology trends, and explore new and effective products or enhancements that will improve site experience and generate revenue and profits.
  • Ensure overall financial targets and individual goals are set for all team members; review and management performance.


  • Experience building strategic and financial plans and executing against them.
  • Able to think strategically while knowing and understanding details; hands-on leader with a sense of urgency.
  • Track record of increasing traffic, conversion, and sales on an ecommerce platform. Experience with domestic as well as international customers/operations.
  • Thorough understanding of retail fundamentals – operations/fulfillment, customer service, sales, merchandising, etc.
  • Thorough technical understanding of performance marketing and social media marketing.
  • Experience building and executing tactical marketing plans to drive online traffic and revenue (email, paid search, social, affiliate)
  • Data-driven; clear understanding of retail and marketing metrics; commitment to increasing profit and ROI.
  • Successful in building and maintaining working relationships with advertising and platform/development vendors.
  • Experience planning and implementing ecommerce platforms.
  • Up-to-date knowledge of ecommerce and performance marketing partners/products in market.
  • Understanding of broader digital marketing tools and opportunities, experience building and executing a digital marketing strategy for an ecommerce company preferred.
  • Fundamental understanding of ecommerce platform structure, security and performance; experience working with developers to improve UX and optimize for search.
  • Knowledge of sales and CRM functions, ideally in a luxury setting.
  • Successful working cross-functionally; able to communicate complex concepts clearly, learn from others and influence when necessary.
  • Experienced manager with successful record of developing people and building teams.
  • Adaptable to change and receptive to feedback and suggestions.
  • 8-10+ years of strategic e-commerce management experience required, preferably within an omni-channel apparel or specialty retailer; 3+ years of Director level or above experience required.

In your cover letter, please explain your interest in James Perse and what skills and experiences you foresee applying to our business.  

JAMES PERSE was founded over 20 years ago in Los Angeles, California by its eponymous designer. James’ signature design philosophy and aesthetic – the pairing of elegance and sophistication with simplicity and comfort – is borne from his passion for minimalist architecture and (as a Los Angeles native) his intimate familiarity with west coast indoor / outdoor living and the casual clothing inspired by it. This approach has been applied to each step in developing the JAMES PERSE brand, which has become synonymous with Southern California life and style.

At the Company’s inception, James’ mission was to bring an elevated look and feel to unique baseball caps and basic tees. Two decades later, the Company has expanded to producing full lines of its famously soft and meticulously constructed modern classics for men and women, as well as home furnishings, accessories, and limited edition goods.  Our collections are sold in over 40 JAMES PERSE boutiques, as well as in fine department and specialty stores around the world.

Our employees are smart, creative, passionate, and service-driven individuals who meet the same superior standards we set for our products. We embrace talented people with diverse backgrounds and experiences, and support policies and practices that prohibit discrimination against any person because of race, color, national origin, religion, gender, gender identity, age, marital status, disability, sexual orientation, or any other characteristic protected by applicable law.

JAMES PERSE offers competitive benefits packages, including health, dental, and vision insurance, life insurance, short-term and long-term disability insurance, flexible spending accounts, an employee assistance program, paid vacation, paid sick time, a retirement savings plan with company match, and a generous employee discount.

To view and learn more about our open positions visit:

We appreciate your interest in our company and look forward to hearing from you.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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